A couple of weeks back, we spent a fabulous two days running staff training with the talented, committed people at Paung Ku in Yangon. Paung Ku — whose name literally means ‘arch’, ‘to bridge’ or ‘to span’ — are an NGO who bring together people, networks, ideas and resources to transform Myanmar civil society from the ground up.
Because Paung Ku’s work is all about communication, they brought us in to explore how to make their storytelling more effective, and how to develop stronger, more compelling narratives about their work. In our first session, we looked at storytelling and editorial skills, then in the second we explored the organisation’s needs when it came to communicating with specific audiences.
Along the way, we covered a lot of ground, including the relationship between oral and written storytelling, the connection between contending with troublesome dragons and working for an NGO, and how to bring together text and image, ideas and data into a compelling tale that is accessible to all.
It was a delight to work with such a committed and engaged team. Find out more about Paung Ku’s work on their website.